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Computer Help
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How to update your web site |
If you update the content on your website on a regular basis, potential
clients will be drawn back to your site to find out "what's new". The search
engines pay visits to websites in their queue regularly. The catch is that
you'll stay in the queue only if you update your site regularly. If the search
engines visit your site several times in a row, and don't find anything new,
they may decide not to come back-which can be a blow to your search engine
rankings.
So, when is it appropriate to update your website? You don't want to waste time
and money nitpicking at your site if you don't have updates of real value to
add. You should update your site if you've:
- Grown your skills. Have you gotten a new accreditation? New licensing?
Improved your skills? Any change in your skill set is a great reason to update
your website - and your potential clients - with your new capabilities.
- Expanded your products or services. Do you have a new offering? Add it to your
website and start making new sales in that area.
- Completed a successful project. If you've just finished a project, include it
on your website. Create an online portfolio, add a case study - build a section
on your website to use as a place to show the world your success.
- Gotten more testimonials, or added to your client list. Including more
feedback on your offering helps to build your credibility. Be sure to get a
testimonial from each of your successful client projects. Updating your
testimonials regularly will also show clients who have visited your site a few
times that your offerings are "up to snuff".
Written an article. Writing articles is a great way to keep your website
up-to-date and to put more content on your site. Search engines love
content-rich sites, and visitors will love to see the new information. So, if
you write articles to educate your clients and promote your business, be sure to
place them on your website as well. They're likely to be full of keywords
related to your area of specialty, which will help your ranking in the search
engines.
- Issued Press releases. You should post all press releases and other
information you publish about your company to your website. You never know who
may be visiting, and you may get written up for your accomplishments.
- Made changes in your business. Have you hired someone? Changed your business
structure, and you're now required to notify the public of that? If so, you
should probably review your website and evaluate how you can add that
information.
- Made Yearly checkups. You should do a basic review of your site at least once
a year, to make sure that the content is current. Some things to look for
include:
Your copyright statements should be updated yearly
Test and validate your links, to ensure that they still work
Your time references should be changed. If your "About" page says how many years
you've been in business, this is the time to change that!
Your pricing and offerings - do you have new products or services? Have your
prices increased over the past year?
1. First, decide whether you prefer to edit your content on paper or online.
This can be done in a couple of ways. You can start by printing the pages that
have outdated information and then updating that information on paper first. Or,
you can copy and paste the outdated content from your website into a word
processing program such as Microsoft Word and then edit that file on your
computer.
More complicated changes - for example, to the overall design or
navigation - are more difficult to make, and having a professional make those
changes will save you energy and frustration.
By building more and more current information into your website, you will also
begin to build trust with your potential clients, since they will have a
snapshot of what's currently happening in your business available to them. Your
website can go a long way towards making sure that your online prospects know,
like, and trust you which can lead to more sales from your website.
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Computer Help
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