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Computer Help
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“Social Bookmarking” focuses on user generated content and
a strong user-base. To give you a really good picture of what Social Book
marking really is.
The World Wide Web simply means that each and every website is connected through
a maze of links and other websites. Here’s a fictional example – your
“Bloggpress” blog is linked to “bloggpress.com” and on bloggpress.com, there are
a list of blogs using that software. Not only is your blog listed there, but say
600 are also. This means that potentially, your site has been linked to 600
other blogs through bloggpress.com. Can you see what I’m getting at? The whole
Internet is connected together, which makes Search Engine’s lives a whole lot
easier. The way a search engine currently works is that it sends out an
automatic robot called a “spider” to search for updated and new sites. The only
way the spider can reach your site is through the links that others include on
their sites. In today’s world, the more links you have, the quicker you get
indexed into the search engines because the spiders have more leads to get at
your site with. The more links you have also makes your site a “bigger player”
when it comes to ranking in the search engines.
Companies such as Google see it that the more “back links” you have, the
more interesting and traffic worthy your site must be – so they allow it to
climb higher in the search engine rankings. The more important the back links,
such as those of high Page Rank value, puts even more influence onto your site.
The quality of the links is also important, but I’ll save that for another time.
So bearing all that in mind, webmasters through the years have always been
looking for ways to build their “back links”. This has been achieved in many
ways, including link directories, a seen earlier, and through schemes such as
“link exchanges” and article submission. Well, now – Webmasters have been given
a healthy break – with Social Book marking. Since the social book marking sites
want you to post links, webmasters have been signing up in their thousands and
book marking the links which mean the most to them... yup, you guessed it -
their websites! By posting their links to places such as
Digg and Del.icio.us, search engines such as Google send their spiders over to
the social book marking site (sometimes every 12 hours for the most popular
sites), find the submitted link and then index (add) it into their search
engine.
Its funny how there’s so many social book marking sites out there and
only a few a widely regarded as “beneficial” to the common webmaster. True, it’s
a pain in the backside creating accounts and remembering to post your link on
many sites, but there’s another reason why only a few of these sites really
matter. It’s because of the simple fact that you only need a few sites in order
to make a significant SEO impact on your site. You see, Search Engine
Optimization is not just something that you do on the pages of your site, with
keyword placement and Meta tags, etc – but it’s also something that is essential
to do off the pages of your website, too.
This is called “off-page” SEO and is basically how to effectively build your
link structure in a way that both complements and gets your site powerful
positions in the search rankings. To do this, you need to build links on sites
relative to your niche, with anchor text to suit your site’s keywords. Anchor
text is the text that you put a hyperlink on. For example: for this link, the
anchor text would be “link”. So my argument is simply if you’re going to be
posting your link to social book marking sites, they aren’t the specific niche
related links that you ideally need in your link structure.
Social Book marking is something which I feel is set to stick around for
a few years yet with varying degrees of popularity. Its biggest test will be if
“normal users” still like and use the services which many companies are now
providing. The thing is – without the interest in these sites and without the
search engines’ love for these sites, then their power will soon dilute, thus
making their benefit from a link building point of view diminished. The key is
to act swiftly and decisively. You’ve probably heard all the Internet Marketing
“gurus” out there telling you to “Take Action”, well let me tell you now that
it’s a piece of advice that no sane marketer can even comprehend to overlook.
Because of that, I want you to get onto the Social Bookmarking sites and start
posting most of your site’s pages into them. I want you to take action and take
advantage of this free and powerful tool while you still can.
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Computer Help
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