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Computer Help
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When you look across the top and down the right hand side
of a search page using Google you will see ads. These are paid ads to Google.
Every time you click on one of those ads the advertiser gets billed by Google,
hence the name pay per click.
This is big business for Google. All the ads down the middle of the page are
know as organic search and Google came up with a program know as
Google Adsense where they pay the website publisher to place Google Ads on their
pages as well.
Google is everywhere it seems. To get your ad on Google you bid on
keyword search terms. This is based strictly on how much you can
afford. The more you are will to pay per click the
closer you are to the top of page one on Google
for the keyword phrase you are bidding on. Here are some of the most common terms
you'll see as you get started:
Keyword - The keywords you choose for a given Ad
Group are used to target your ads to potential customers.
Campaign - A campaign consists of one or more Ad
Groups. The ads in a given campaign share the same
daily budget, language and country targeting, end
dates, and distribution options.
Impression (Impr.) - The number of impressions is
the number of times an ad is displayed on Google
or the Google Network. Ad Group - An Ad Group contains one or more ads
targeting one set of keywords. You set the maximum
price you want to pay for an Ad Group keyword list
or for individual keywords within the Ad Group.
Keyword Matching Options - There are four types of
keyword matching: broad matching, exact matching,
phrase matching, and negative keywords.
These options help you refine your ad targeting on
Google search pages. Maximum cost-per-impression (CPM) - With site-targeted ad
campaigns, you choose the maximum cost per thousand
impressions (Max CPM) you are willing to pay. As with Max CPC, the AdWords
Discounter automatically reduces his amount so that the actual CPM you are
charged is the minimum necessary to keep your position on the page.
Maximum cost-per-click (CPC) - With keyword-targeted
ad campaigns, you choose the maximum cost-per-click
(Max CPC) you are willing to pay. Their AdWords Discounter automatically reduces
this amount so that the actual CPC you are charged is just
one cent more than the minimum necessary to keep your position on the page. You
get to write your own ads and the better the ad
the better chance you have to be clicked on. This is
instant traffic to your site. You literally can be
on page one of any keyword phrase you bid on in
minutes. As a precaution until you know what you are doing you are better off
not to bid on the major keywords in your niche because you will spend a small
fortune in a matter of minutes. Bidding on lesser searched keywords is a way to
get very specific traffic for a fraction of what you would spend on higher
searched key words.
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Computer Help
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