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Computer Help
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Millions of people search for hope everyday. People buy
money making e-books, diet e-books, self help e-books and many more everyday in
the search of hope. Whether people realize it or not hope has become the driving
force behind a lot of products these days. For example: People buy make money
guides in the hope that it will make them rich, people buy diet guides in the
hope that they will become slim.
So why are e-books so much better at creating hope then traditional adverts when
in fact e-books rarely reveal anything more than the customer already knows or
couldn’t find on the internet for free? That is because an e-book is not seen as
an advert and because it written down in a book it has to be true, right? Well
that is what customers believe.
Appear as an Authority:
No matter what you are promoting in your e-book you must write like you
are an expert on the subject that you are promoting. The professionalism and
appearance of the e-book is everything. For example say you are following the
advice of a get rich quick e-book, would you trust a guy that says he has made
$200 last year on the internet, or would you trust the guy that says he makes a
full time living from the internet and he has the links to his relevant sites to
prove it.
That makes it important to pack your e-book with tons of relevant and useful
information so that the reader trusts and believes what you are saying. For
example would you trust an e-book that is a only page long, has a few lines of
text and the rest of the page is full of links?
If you can come across as someone that is trying to help people and that doesn’t
benefit from the sale of products then you are a step closer to the sale. People
love to take advice from independent reviewers and that’s why review sites
convert so well. But an e-book done correctly will simply blow away review sites
conversations.
Appear Unbiased:
Appearing unbiased goes hand in hand with appearing as an expert or authority
figure and is crucial for gaining customers trust. If you can appear as a 3rd
party reviewing products and giving people advice as if you are only trying to
help people make an informed decision without looking like an affiliate,
customers are much more likely to trust what you say.
Encourage Fear:
You can instill fear into your customers by making them believe that they will
face problems ahead if they don’t take your advice or if they don’t buy the
product that you are recommending.
For example you could talk about the dangers customers may face if they choose
to buy related products over the one you are recommending.
You can have the best e-books in the world, but if you do not know how to
advertise them, or your adverts are poor your products will not get the sales
they deserve.
1) Create Hope
2) Cause a Sense of Urgency
3) Appear as an Authority
4) Appear Unbiased
5) Encourage Fear
Now you have the perfect product and perfect advert all you need to do is
list them. This may sound easy but depending on where and what time you list
your products can really increase your sales.
Selecting the Right Price:
Now it is important to select the right prices for your e-books; remember the
general rule ‘the more e-books you sell the more conversions you get’. But
remember you still want to get as much of the advertising you can for free and
if possible profit from selling the e-books alone.
That’s why we recommend that you use the following pricing structure:
You should list 10 e-books a day at $0.49 + $0.50 administration charge. You can
add the administration charge under postage and packaging.
Each of these listings will cost you $0.15 plus a $0.02 eBay end of listing fee
and a $0.23 Pay-Pal fee if the e-book sells. That’s $0.59 profit per e-book, if
you sell all 10 a day which is easily possible then that’s $5.90 profit a day,
that’s $41.30 profit per week and approximately $165.20 profit per month.
Like we said before providing information for people online is where the really
easy money can be made. You don’t have any stock to ship or return and millions
of people go online everyday searching for information. Using the strategies
that we have laid out in this e-book, you should easily be able to start using
e-books to create a very profitable niche for yourself or increase the
profitability of one of your existing websites.
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Computer Help
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