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Computer Help
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Google AdSense is a phenomenal advertising revenue program that is taking
the Internet by storm. It was specifically designed to enable content rich sites
to increase their advertising revenue simply by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy, as they handle everything
for you. With access to a database of 100,000 advertisers, you'll never have to
worry about finding advertisers for your website again.
The concept is simple. If you have a quality site that provides content, such as
articles, you may qualify to display Google AdWords text ads on your web pages.
If your site is approved, you will receive a portion of the pay-per- click
payment.
The great thing about Google's sophisticated advertising system is that the ads
that display on your web pages are relevant to your content. They scan each page
to determine what your page is about and display the ads accordingly. This will
increase your click-through rate considerably, as relevant text ads combined
with quality content are highly effective.
Although the AdSense program is free to apply, your site will be reviewed
and must be approved in order to begin displaying the ads.
The more content pages you have, the more advertising revenue you can make. It's
really that simple. If you don't have your own content, there is a wealth of
content available on Internet completely free. Subscribe to any of the following
article announcement groups to receive new article submissions each day:
Once you've located articles that are relevant to your website, simply create a
page for each. For example, if you find ten appropriate articles, you can create
ten new content pages in which you can display Google AdWords ads. Not only will
you be adding valuable content for your visitors, but you'll also increase your
website's traffic and revenue. It's a win-win deal no matter how you look at it.
Once your site has been approved, you simply select the style of ads
you'd like to display and paste the code into your web pages where you'd like
the ads to display.
Although all of the ads are text ads, there are currently four layout options to
select from:
Google
has set the world standard in pay-per-click marketing, and their elegant AdWords™
program is second to none. My Definitive Guide to Google AdWords™ is
recognized by entrepreneurs around the world for being highly readable and
jam-packed with tips and tricks for mastering this challenging Google medium.
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• Standard 468 x 60 banner format (displays up to 2 ads)
• Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
• Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
• 300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the "skyscraper" ads placed toward
the top right side of your page or the "Leaderboard" ads placed at the top of
the page generally will provide a higher click-through rate than the other two
styles.
The Google GOLDEN Rule: BE SPECIFIC!
When using the Google search engine, you must be specific in what you
ask and HOW you ask it to get the results you desire.
How do you be specific?
Let's say you are interested in finding out more about the field of Direct
Response
Marketing. To search for that exact phrase you put "quotes" around the phrase
like this: "direct response marketing". This forces Google to cough up search
results with those exact words in that specific order, only.
If you didn't use quotes and just typed in direct response marketing, you would
get results that included the words: direct, response and marketing mixed in
with the MORE SPECIFIC results of the precise phrase "direct response
marketing". |
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Computer Help
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